Search Engine Optimization
SEO stands for Search Engine Optimization and it is one of the more important areas of web site design. It is the process of improving the volume and quality of traffic to a web site from search engines via search results.
There are many techniques used by webmasters to get a web site to "rank" high when people type in various "keywords" or "keyword phrases" into the search engines and directories. As the world wide web has grown over the years, the competition for top placement has become more intense. Experienced webmasters must continually hone their skills to outsmart the competition. They also have to attempt to understand the changes in the algorithms (or criteria) that the search engines use to sort web sites. [ more ]